For £14.50 I was initially a bit disappointed with this product. I don't know what I really expected, I knew it wasn't going to be anything exceptional to look at, but opening this product to see a bland paste play dough/putty kind of thing made me feel a bit *meh*. It may not look like a star product but believe you me, it's superb!
I own Urban Decay's Primer Potion, and nice as it is (and it is great), it does sometimes go a bit weird where it meets my foundation at the very edge of my eye (which seems impossible to budge). Painterly on the other hand, applies really easily; I just pat it on with my ring finger, and then I slap my eye shadow on! It gets rid of the horrible red that rims my eyes, and it makes applying eyeshadow an absolute dream; the colour of the shadows appears intensified and your eyelids become the smoothest canvas to apply product.
Worn alone, this Paint Pot can be used to just even out the eyelid. For me personally, this is a nice extra step when I just want to wear eyeliner and mascara, or mascara on it's own (this is very often) because the discolouration is taken away and it makes the liner/mascara stand out more.
I've found that the best way to store Paint Pots is lid down, as this helps to prevent the product from drying out. It's also very important to make sure the lid is securely fastened because you don't want any of that moisture escaping, and if you're using this for a long period of time (on a shoot for example) then just put it face down on a clean table top in between uses for the same reason.
What are your favourite eye shadow primers? Or are you lucky enough to get away without needing it?